➡️ Wayfinding signs!
As well as showing passing trade what you do with an exterior sign. You also need to think about the clients inside your business once they get there, how they will be directed, any information you need to get through to them in terms of where they should sit, or directions they should take when moving around your building. Wayfinding signs do just that.
There are four types of Wayfinding signs: identification, directional, informational, and regulatory. They all work together in a larger system, serving a specific role to help people find their way around, showing them where they are, where they’re headed, and what rules to follow.